Shanrohi Technologies leverages Oracle’s global network for expansion

India’s automotive sector currently contributes 7.1% of the country’s overall GDP. Considering its substantial share, the potential business of the auto services industry is obviously large and is currently worth Rs. 34,000 crores. Research suggests that, driven by online platforms, the automotive service and repair market is expected to reach $25 billion by 2030. However, India’s automotive service and repair market is currently quite fragmented.

70-80% of all vehicles on the road today are serviced by individuals or multi-brand workshops, making it one of the largest business sectors in the country. The industry is also growing at a rate of around 10% per year. The industry has its share of problems, including preparing and estimating work cards, dispatching manpower, tracking job status, sourcing spare parts, billing, proper use of labor and materials, payments, vehicle history, customer history, communication with customers, promotions, offers. among many other things.

The need for technology platforms to create quality and affordable solutions is at an all time high given the impending demand. Automakers are realizing the importance of digitalization to help them streamline processes and deliver a quality customer experience.

Recognizing the need for a solution in this area, Hyderabad-based Shanrohi Technologies has launched RAMP, an integrated garage management software. The goal behind this is to quickly reduce admin time so automakers can focus more on fixing automobiles, generating revenue, and creating a valuable customer experience.

The platform provides a range of services including automated backups, generates insightful reports, provides customer data statistics, can be used as a booking log, CRM, vendor management, inventory management, among others. To further grow its business and meet growing customer demand, Shanrohi decided to deploy Oracle Cloud Infrastructure – to gain maximum benefits in terms of cost efficiency and product performance.

With this context, Mr. Rakesh Biswal, founder of Shanrohi Technologiesin a chat with CXOToday, shared more information on the same topic.

What are the trends in the automotive sector with specific reference to services in the automotive industry?

The automotive sector is experiencing trends in various areas ranging from the electrification of vehicles to the digitalization of the entire industry. This means that we will very soon witness a connected automotive industry, where every stakeholder in this industry is connected to each other. External IoT devices have also started to give way to in-vehicle devices. Multilingual voice digital assistants will be the key feature in all sectors of this industry. Augmented reality and virtual reality-based solutions are proliferating in the automotive industry which find applications when buying a new vehicle, training technicians, etc.

Another observed trend is vehicle ownership, where people are turning to renting the vehicle rather than owning it. Leasing is at a very nascent stage in India but is expected to increase very soon. In a similar context, shared mobility is also growing where more and more people seek vehicle sharing in terms of carpooling, carpooling, etc.

In the near future, automotive will eventually become a software offering, with a standard body structure in place and this is where we can see the Apples and Googles of the world getting into vehicle manufacturing, at the exception of the traditional car manufacturers of the world like Ford and Toyota.

What are the top technology trends impacting the automotive service industry? Please clarify what role the cloud plays in the overall scheme of things

The automotive industry is currently being deeply impacted by key technology trends such as AI in the form of natural language processing (NLP) to create effective voice applications and create predictive and prescriptive analytics to ensure the health of vehicles and businesses. To create analytics, the data needs to be in a secure central location for easy manipulation and that’s where cloud infrastructure comes in. More than server and data management, solution providers around the world are looking various technological expertise that can be provided through the cloud. This helps businesses, mostly start-ups, to operate in bootstrap mode with the added benefit of trying out various technologies to deliver the best quality solutions to customers.

How does RAMP help the automotive industry?

RAMP is the world’s first integrated digital platform for the automotive industry consisting of an integrated suite of solutions delivered to customers and consumers, to enable them to manage digital business processes, data standardization and business intelligence. business, with a focus on the automotive industry worldwide. RAMP is an intelligent platform designed and loaded to face the current and future technological revolution that the automotive industry is experiencing or will experience (connected cars, adoption of electric vehicles and many others).

RAMP includes solutions for both retail and enterprise customers in more than 20 global markets. The solution is capable of handling businesses ranging from small to large enterprises. With a technology stack to operate on a SaaS subscription model, RAMP is flexible to be accessed remotely, through its Cloud infrastructure. RAMP integrates all industry stakeholders ranging from vehicle owners, fleet owners, vehicle dealers, used car dealers, OEMs, insurance companies, garages, leasing companies of vehicles and many others, and enables transactions between these stakeholders. Thus, RAMP provides end-to-end vehicle lifecycle management, putting every vehicle-related service one click away from the sales lot to the scrapyard.

Here are some examples of use cases that RAMP solves for different stakeholders:

  • Vehicle Owner – Vehicle purchase/sale, RTO/RSA services/insurance, ordering accessories/tires/batteries etc., after-sales service and many more.
  • Garages – Manage internal business operations (CRM/Billing/Inventory, etc.), take advantage of insurance services, order spare parts/lubricants/paints, connect with vehicle owners, etc., and more. ‘others.
  • Fleet Owners – Manage fleet, fleet maintenance, driver behavior, telematics services, spare parts ordering, insurance services, and more.
  • Vehicle Leasing Companies – Manage fleet provisioning, vehicle leasing and subleasing, vehicle maintenance and other transactions – complete fleet lifecycle for corporate customers. Focus on utilization, productivity and fleet optimization

Some functions of RAMP platform are provided below –

  • Seamless interaction between stakeholders, connected solutions and businesses – Unified business strategy
  • Improves data normalization, data security, data ownership, transparency, accountability and control
  • Improves customer retention, retention and customer satisfaction
  • Improve time to market and time to market – launch in minutes in various markets
  • SaaS solution accessible remotely
  • Easy traceability and monitoring features across the platform
  • Focus on the savings of Client Organizations
  • BI even for the smallest companies, where their customers are a priority
  • Tiered proprietary ecosystems to exploit and internal sub-ecosystems to exploit

How does Shanrohi Technologies leverage Oracle Cloud infrastructure to improve customer experience? Please elaborate on the business benefits achieved

RAMP’s digital platform offerings are SaaS-based and therefore cloud infrastructure was the ideal and automatic choice to leverage to rapidly scale and deliver high performance driven solutions. Since the RAMP platform is built on the MySQL database and OCI is optimized for MySQL performance, OCI became an obvious choice for Shanrohi. Performance and cost were the main reasons to switch to OCI.

The cost savings have helped Shanrohi provide expanded trial instances to our customers and also created opportunities to explore various other cloud offerings from Oracle that can help our customers run their businesses efficiently.

Additionally, Oracle offered dedicated technical support to address all technical queries without a more expensive support plan, again tipping the balance in favor of OCI.

Considering these factors, after a month of exploring OCI, Shanrohi decided to gradually transition to Oracle Cloud by initially moving internal tools and a few product and customer instances.

How does Shanrohi Technologies plan to further develop its business?

Shanrohi Technologies has an ambitious and aggressive plan in place to carve out a niche for itself in the automotive sector. In the next 5 years, it plans to incorporate almost every player in the automotive industry in India. Efforts are being made to make “RAMP” synonymous with the automotive industry.

We are also increasing our global presence and utilizing Oracle’s extensive global network of cloud regions, the company has already expanded into the Middle East and African countries and is confident to expand to other geographies soon.

Further leveraging OCI’s offerings, Shanrohi is researching and developing around natural language processing to create conversational applications for customers. Shanrohi had created a business intelligence and analytics module in RAMP for a few initial stakeholders, but with the built-in OCI analytics, the company can provide real-time analytics to its customers.

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